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Continue Marketing When You Have "Too Many" Leads
August 19, 2019 04:51 AM PDT

✓ Be more selective - find projects that are profitable, enjoyable, and scalable.
✓ Being selective helps drive long-term employee satisfaction so they’re not working on stuff they hate
✓ Implement methods for filtering like a Questionnaire about the top 8 things that are important to your company
✓ Marketing is more than just getting leads, build your long-term brand equity
✓ Nurturing existing business and increasing referrals

Your biggest problem holds the key to your next level
August 12, 2019 04:43 AM PDT

✓ Use gratefulness as a superpower
✓ When a key employee left, it pushed us to level up our culture.
✓ Filtering & educating clients has been a painful issue, but a current constraint can be the way to open the door.
✓ See "Constraints as opportunties"
✓ Use speedbumps in the road to make you more resilent
✓ Antifragility is different than being resilient or robust – issues actually make you better than before.
✓ Pain can be inspiration - the crazy look in your eyes after you get hit and taste blood.
✓ "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit." - Napolean Hill

Be Competitive by Not Caring About Competitors
August 05, 2019 04:59 AM PDT

✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective.
✓ There's more upside to addressing apathy of existing prospects, and helping people get off the fence.
✓Trust yourself since competitors may have already wasted time on something you're copying.

Why Creating Systematic Processes is Important (+Jiro's Shokunin)
July 29, 2019 04:53 AM PDT

✔ People want to fall in love with your process
✔ Create a proven system
✔ More people will refer you because of consistency
✔ Jiro Dreams of Sushi - discusses 'Shokunin' - a positive work obsession, that relates to obligation to serve community.
✔ Getting your partner on board is important
✔ Workaholism = compulsive. Shokunin = enjoying your passion for work, and considering success as your duty.

3 Things That Every Website Should Have in 2019
July 21, 2019 07:18 PM PDT

✓ A unrelenting focus on your ideal customer - and making them the hero
✓ A super easy to navigate mobile menu, compelling mobile layout
✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off

Making Sure That You Do Change Orders
July 15, 2019 04:56 AM PDT

✔ Learn why not doing change orders will lose you money
✔ Learn better communication will make your clients happier
✔ Get better referrals
✔ How documentation is crucial
✔ Talking to your team

Onboarding New Customers More Smoothly & Profitably
July 08, 2019 06:39 AM PDT
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✔ Why focusing on onboarding is crucial.
✔ How to filter prospects more quickly.
✔ The difference between a quick rough quote/ budget analysis and a detailed estimate.
✔ How to be more selective with the jobs you choose.
✔ Getting better at job-costing and getting good bids from subcontractors.

PPC vs. SEO (For Small Businesses and Contractors)
July 01, 2019 04:56 AM PDT

✔ SEO helps you build a long-term marketing 'flywheel'
✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly.
✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.
✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.
✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.
Use paid ads to promote your best content and videos on Facebook.
✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.

How to Find Good Employees + Keep Them
June 24, 2019 04:52 AM PDT
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✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that.

For more + 4 places to find great employees: https://hookagency.com/find-employees/

Why Prioritizing Profit is Important For a Companies Success
June 17, 2019 04:50 AM PDT
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✔ Come up with what you’re doing currently
✔ Make separate accounts in your bank.
✔ Pay yourself what you’d have to pay someone else to do all that you do.
✔ Move it closer to healthy percentages each quarter
✔ Make it easy by naming your accounts correctly.

Check out a cartoon summary, and a review here:
https://hookagency.com/profitfirst

Buy the book by Michael Michalowitcz:
https://amzn.to/2XgGOnn

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