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Making Sure That You Do Change Orders
July 15, 2019 04:56 AM PDT

✔ Learn why not doing change orders will lose you money
✔ Learn better communication will make your clients happier
✔ Get better referrals
✔ How documentation is crucial
✔ Talking to your team

Onboarding New Customers More Smoothly & Profitably
July 08, 2019 06:39 AM PDT
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✔ Why focusing on onboarding is crucial.
✔ How to filter prospects more quickly.
✔ The difference between a quick rough quote/ budget analysis and a detailed estimate.
✔ How to be more selective with the jobs you choose.
✔ Getting better at job-costing and getting good bids from subcontractors.

PPC vs. SEO (For Small Businesses and Contractors)
July 01, 2019 04:56 AM PDT

✔ SEO helps you build a long-term marketing 'flywheel'
✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly.
✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.
✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.
✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.
Use paid ads to promote your best content and videos on Facebook.
✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.

How to Find Good Employees + Keep Them
June 24, 2019 04:52 AM PDT
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✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that.

For more + 4 places to find great employees: https://hookagency.com/find-employees/

Why Prioritizing Profit is Important For a Companies Success
June 17, 2019 04:50 AM PDT
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✔ Come up with what you’re doing currently
✔ Make separate accounts in your bank.
✔ Pay yourself what you’d have to pay someone else to do all that you do.
✔ Move it closer to healthy percentages each quarter
✔ Make it easy by naming your accounts correctly.

Check out a cartoon summary, and a review here:

Buy the book by Michael Michalowitcz:

Ep. 28 - How to Do Paid Content Promotion & Get Insane Opt-In Rates
February 09, 2019 09:42 AM PST
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Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.

Ep. 27 - How to Plan Your Marketing for 2019 (& When to Outsource)
December 23, 2018 01:14 PM PST
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Tyler Hanna of 8-bit Rex Joins us for a radical jamboree of digital marketing discussion and planning for 2019.

Have you gotten your 2019 Digital marketing budget set in stone yet?

Do you know when and how to outsource the stuff that matters?

Do you have the top sources / 3 or 4 revenue generators - from your previous years marketing, and are you ready to double down on them?

If not – it's time to get serious. Sit down with a cup of hot cocoa, and take a listen to our discussion.

Podcast - Ep. 26 - Why Record Election Ad Spend, and How to Avoid Digital Ad Waste
November 03, 2018 01:03 PM PDT
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Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital ad manager, and political junkie – why there’s been record election digital ad spend this year – and why / how to avoid waste in your digital ad budget.

Podcast - Ep. 25 - How to Win The Contract Without Being The Lowest Bidder
October 26, 2018 06:56 PM PDT
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Joe Egan, a construction company consultant joins me to talk about his experience as a construction company owner, and now author – and shares how can you win contracts without being the lowest bidder. We talk about the limitations of digital communication, and how to get your buyers trust in person.

Ep. 24 - How to Use Drone Footage Effectively for Marketing
July 07, 2018 08:37 AM PDT
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Mark Teskey of Teskey Mediaworks joins me to talk about his experience as a drone pilot and marketer – where is the sweet spot for using drones in marketing. We talk about tools, basics to getting started, and how to tell a story that gets results with drone footage.

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