September 15, 2019 01:41 PM PDT
✓ Get into a rhythm of posting your projects regularly
✓ Invest in quality photography/video/drones - particularly for big projects
✓ Do behind the scenes on your Instagram Stories
✓ Use Video on LinkedIn if you have any B2B work.
✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take?
✓ Be consistent, and knowing stuff isn’t instant, people don’t care about every post.
✓ Cross promoting vendors that you use/cross-pollination of audience
✓ Consistently refresh your targeting, make sure you're talking to actual customers, not just getting clout
✓ If you post, like 3 posts, follow 3 people.
✓ Jab, jab, jab, right hook.
✓ Have a personality - actually using it on your companies social media. (20% spicy - different - tart)
September 09, 2019 04:46 AM PDT
✓ Pounding pavement is great, but the ideal is long-term marketing systems
✓ Thumbtack vs. HomeAdvisor vs. Houzz vs. NextDoor vs. Website vs. Facebook Ads vs. Google Services
✓ 5 Roofing sales tips to support your sales people
✓ Convey a professional image from the get-go
✓ Focus on educating—not closing
✓Focus on THEM - not on you.
✓ Focus on what makes the difference
✓ Use all of the ways - double down on what works, scale back what doesn’t.
✓ List of ways to get roofing leads
September 02, 2019 04:55 AM PDT
✓ Technical SEO is making sure the structure, code and 'crawlability' of your site is clean and easy for search engines to understand.
✓ A couple SEO Audit tools:
- Screaming Frog
✓ H1’s and H2’s
✓ Page Speed
- Gzip compression
- Image Sizes
✓ Meta Titles & Descriptions
✓ Thin and Duplicate Content
✓ SSL Certificat
✓ Robots.txt Sitemap.xml
(Why each matters)
August 26, 2019 05:47 AM PDT
✓ Houzz is for premium things, 20% can do it … talk through that post
✓ HomeAdvisor is for new people can do fine, but they scam alot of people… alot of people are angry
- Ways to get the most out of it
- Take it off the app,
- Own the customer
- Take leads seriously, follow up quickly
- Turn it off when you’re away
- Take a month or two short trial run, then get out if it doesn’t work. Cancel your account completely.
✓ Angie’s List is headed that way since they were acquired,
✓ Thumbtack has done alright… particular for a roofer client.
✓ NextDoor app for home improvement stuff… I talk about my friend Matt’s experience there.
✓ Strengths of building your brand. - Look in camera, go heart to heart. Build YOUR brand, don’t build there's - they’re ruthless they own the customer, and have control
August 19, 2019 04:51 AM PDT
✓ Be more selective - find projects that are profitable, enjoyable, and scalable.
✓ Being selective helps drive long-term employee satisfaction so they’re not working on stuff they hate
✓ Implement methods for filtering like a Questionnaire about the top 8 things that are important to your company
✓ Marketing is more than just getting leads, build your long-term brand equity
✓ Nurturing existing business and increasing referrals
August 12, 2019 04:43 AM PDT
✓ Use gratefulness as a superpower
✓ When a key employee left, it pushed us to level up our culture.
✓ Filtering & educating clients has been a painful issue, but a current constraint can be the way to open the door.
✓ See "Constraints as opportunties"
✓ Use speedbumps in the road to make you more resilent
✓ Antifragility is different than being resilient or robust – issues actually make you better than before.
✓ Pain can be inspiration - the crazy look in your eyes after you get hit and taste blood.
✓ "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit." - Napolean Hill
August 05, 2019 04:59 AM PDT
✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective.
✓ There's more upside to addressing apathy of existing prospects, and helping people get off the fence.
✓Trust yourself since competitors may have already wasted time on something you're copying.
July 29, 2019 04:53 AM PDT
✔ People want to fall in love with your process
✔ Create a proven system
✔ More people will refer you because of consistency
✔ Jiro Dreams of Sushi - discusses 'Shokunin' - a positive work obsession, that relates to obligation to serve community.
✔ Getting your partner on board is important
✔ Workaholism = compulsive. Shokunin = enjoying your passion for work, and considering success as your duty.
July 21, 2019 07:18 PM PDT
✓ A unrelenting focus on your ideal customer - and making them the hero
✓ A super easy to navigate mobile menu, compelling mobile layout
✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off
July 15, 2019 04:56 AM PDT
✔ Learn why not doing change orders will lose you money
✔ Learn better communication will make your clients happier
✔ Get better referrals
✔ How documentation is crucial
✔ Talking to your team