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13 Keys for Better Contact forms: Get More Website Form Fills
February 23, 2020 11:58 AM PST
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✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire)
✓ Fields should match the expected size of the answer
✓ Button should Fit it to the current design - but pop out
✓ Skip the phone number or make it obviously optional
✓ Social proof - where, who, what
✓ Explain what happens next - make a promise
✓ Don’t be picky - validation should be looooose
✓ Convey the value... your jobs not over when they get to the contact form
✓ Indicate required fields
✓ Trust, trust, trust
✓ Clean it up on mobile
✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters
✓ Make the headline benefit driven - or more personal

Important Leadership Lessons to Avoid Losing Your Best Employees (w/ Todd Dawalt)
February 14, 2020 01:32 PM PST
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✓ What are some of the biggest problems you’ve seen with owners trying to motivate people.
✓ How do dig up and solve problems without having a complete breakdown?
✓ What are the things you see the most effective construction owners to snag ideal team players?
✓ How can keep your best people from leaving?
✓ What are some dynamics that lead to the most effective teams you’ve seen?

Check out Todd's podcast - the Construction Leading Edge Podcast

Amplify Rankings with This Easy On-Page SEO Checklist
February 07, 2020 02:17 PM PST
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✓ Add a Photo
✓ Make the photo file name-like-this.jpg with the keyword phrase in it.
✓ Add alt text on that photo, and other photos on that page
✓ Add keyword to sub-headings
✓ Add “People also ask?” Type words to subheadings
✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’
✓ Add text from other things something is ranking for in Search Console
✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video
✓ Re-structure the images and text to just look natural and engaging.
✓ Link internally to other related, link to it from other pages
✓ Link externally to authoritative sources (1 or 2)
✓ Reshaping the theme of the post (making it into a listicle / organizing it better)
✓ Tweak the Meta Title to front load the keyword
✓ Front load the keyword in the meta description sometimes too so it gets bolded.
✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there

Five Principles of Design - How They Effect Website Persuasion + Leads
February 01, 2020 03:29 PM PST
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✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to offset.
✔ Repetition - The same types of elements repeated throughout the space take less mental energy from a prospect. You don’t want people going to different pages and experience a Jarring disconnect (the homepage looks great, but all the interior pages look like they’re from 1999. We EXPECT people to come in on other pages beside the home page, things like testimonials, call to actions, and other trust factors can be repeated around the site in a way that increases trust.
✔ Contrast - When there’s sharpness in images, brighter colors, and stronger difference between foreground and background your website benefits from “Contrast.” The most common problem I see is when people try to put an overlay over an image, but its not dark enough, they overlay text and it’s barely readable. Go dark, dark on backgrounds, or go light but don’t go in between if you’re going to overlay text. We’ve been getting around this by using organic shapes to cutout images, - just overlaying less text in general. Modern. 2020 design with white space.
✔ Dominance - A large element that draws you in, followed by clearly smaller elements – this drives engagement. Rather than having elements all be the same size which can be monotonous.
✔ Hierarchy - What is the eye drawn to first? Then what… then what. The clearer and more obvious the hierarchy, the more likely someone will be drawn in. No hierarchy = all the text is the same size, all the images are the same size, all the services are just as important on the page. Instead drive interest with - A beautiful smile, a bright headline, the company logo, and a contrasting color call to action button for instance may be best as your top items in the hierarchy. Two services that stand above the rest – one call to action prominent at the end of the page.

How to Create Large Guides to Power Serious Rankings & Brand Awareness
January 27, 2020 05:12 AM PST
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✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm
✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently
✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including landing pages
✓ What would you do if Google didn’t exist, how would you promote this piece? Videos, social posts, or influencers? Do those things
✓ When you outline - do keyword research along the way and make sure every chapter has a keyword focus
✓ Add illustrations or other imagery to brand the piece of content
✓ Whatever “hard work” looks like to you, this kind of content ideally takes 10x longer than regularly content.
✓ Find ways to bake promotion right into the guide
✓ Use storybrand brandscript to outline the piece and focus on the ideal customer (of the content) the whole time
✓ Don’t waste the piece by pitching hard - the end result we want is good will and links
✓ Use a symbolic story for the chapters of you want
✓ Create interest by studying persuasion and ways to make articles interesting - like the mystery formula
✓ Make sure these pieces line up with your long term vision for how you want to help people so you’re intrinsically motivated to make something to epic
✓ Have fun!

How to Steal Your Competitors Featured Snippets on Google
January 18, 2020 09:45 AM PST
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✓ Identify the ones they have with Semrush or Ahrefs
✓ Use the format they have - list, 40-60 word paragraph, table,
✓ Match the structure, use “inspect element” in the browser to see if they are using any special formatting or schema markup
✓ Add in synonyms and bold the keyword phrase
✓ Ask the question with and h2 or and h3, and answer it underneath with 40-60 words
✓ Use authoritative / confident language
✓ Cite credible websites in your content
✓ Look at the “people also ask box” and answer those questions in your content as well.
✓ Pay special attention to the space directly after the content that you want to get featured. Add images there that relate to your table, list, or paragraph.

How to Get Found For More "Near Me" Searches
January 12, 2020 02:41 PM PST
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✓GMB checklist
✓At least 5 reviews and respond to every single one
✓Information consistency
✓Make sure everything is visible
✓Schema to feature events in serps
✓Make your site mobile friendly
✓Geographic anchor text
✓City Landing pages

7 Quick Ways to Find Topics For Your Blog & Videos
January 05, 2020 02:34 PM PST
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I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like!

✓ Suggested Searches in drop down when searching on Google
✓ People Also Ask Boxes on Google
✓ Quora - search the topic
✓ Answer The Public - https://answerthepublic.com
✓ SEMRush
✓ Ahrefs.com and pop in a competitor into site explorer / the first result after searching a hunch
✓ Google Keyword Planner - Add the topic + the site

8 Lead Generation Experts Share Their #1 Strategy for 2020
December 29, 2019 01:39 PM PST
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Matt Diggity - Indepth articles + remarking
Brian Dean - Push on your current email list
Britney Miller- Repurpose top content
Larry Kim - chatbots
Will Reynolds - It’s all about good work
Tim Soulo - Educational content / youtube
John Lincoln - Content + paid promotion
Matthew Woodward - Competitions / Giveaways

Full Post: https://hookagency.com/get-more-leads-now/

Video: #1 Place to Spend Marketing $ in 2020 (w Eric Johnson of YouBetcha)
December 19, 2019 06:15 PM PST
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Eric Johnson of YouBetcha joins me to give his best tips on video marketing for 2020, and how to get the most out of video.
✓ How to use video in sales
✓ How to use video in employee onboarding
✓ How long should a brand video be?
✓ How long should your content marketing be?

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