October 19, 2019 11:53 AM PDT
✓ Make your website "prototypical so people know where stuff is"
✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads.
✓ Trust Factors and Call-to-actions are crucial
✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more.
✓ Look for teammates and agencies that focus on effective over just attractive.
✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.
October 12, 2019 09:25 AM PDT
✓ Use video + then get the video transcribed/written out for you.
✓ Batch your most important Google-visibility tasks in a 3-hour clump on Saturday
✓ Turn your team into a content machine, particularly in slow times
✓Steal keywords from your competitor's and look at bigger markets for clues
✓ Hire an agency that does all of the work for you.
October 05, 2019 06:29 PM PDT
✓ Tapping into your best referral sources
✓ NextDoor app is ripe with free leads - People are asking for referrals
✓ Facebook groups for your city or area, set up with another business owner and refer each other every time
✓ Write ‘high intent’ blog posts. Write about kitchens, baths, and pair it with your area
✓ Set up your systems.
✓ Make them habits
✓ Build your brand and your systems even when leads are good
September 29, 2019 05:02 PM PDT
✓ Why "If you build it they will come" is wrong
✓ The winning formula to a $-making website
✓ 5 things for an effective website
✓ Trust Factors
✓ A strong call-to-action
✓ Making the ideal customer the hero with emotionally compelling headlines and images
✓ Emphasis on Search Engine Optimization
✓ Really clear differentiating features / unique value propositions
✓ Help them imagine themselves working with you
✓ All of the trust factors: https://hookagency.com/trust-factors/
September 22, 2019 07:11 PM PDT
**Sorry for a bit of tapping on the table/mic this episode!**
✓ What is 'pre-sale' and how to give your sales people the best shot.
✓ How to get more reviews for roofers.
✓ 3 common objections and how to address them.
✓ 3 closing strategies.
✓ A little about working with Hook Agency for Professional Visibility
September 15, 2019 01:41 PM PDT
✓ Get into a rhythm of posting your projects regularly
✓ Invest in quality photography/video/drones - particularly for big projects
✓ Do behind the scenes on your Instagram Stories
✓ Use Video on LinkedIn if you have any B2B work.
✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take?
✓ Be consistent, and knowing stuff isn’t instant, people don’t care about every post.
✓ Cross promoting vendors that you use/cross-pollination of audience
✓ Consistently refresh your targeting, make sure you're talking to actual customers, not just getting clout
✓ If you post, like 3 posts, follow 3 people.
✓ Jab, jab, jab, right hook.
✓ Have a personality - actually using it on your companies social media. (20% spicy - different - tart)
September 09, 2019 04:46 AM PDT
✓ Pounding pavement is great, but the ideal is long-term marketing systems
✓ Thumbtack vs. HomeAdvisor vs. Houzz vs. NextDoor vs. Website vs. Facebook Ads vs. Google Services
✓ 5 Roofing sales tips to support your sales people
✓ Convey a professional image from the get-go
✓ Focus on educating—not closing
✓Focus on THEM - not on you.
✓ Focus on what makes the difference
✓ Use all of the ways - double down on what works, scale back what doesn’t.
✓ List of ways to get roofing leads
September 02, 2019 04:55 AM PDT
✓ Technical SEO is making sure the structure, code and 'crawlability' of your site is clean and easy for search engines to understand.
✓ A couple SEO Audit tools:
- Screaming Frog
✓ H1’s and H2’s
✓ Page Speed
- Gzip compression
- Image Sizes
✓ Meta Titles & Descriptions
✓ Thin and Duplicate Content
✓ SSL Certificat
✓ Robots.txt Sitemap.xml
(Why each matters)
August 26, 2019 05:47 AM PDT
✓ Houzz is for premium things, 20% can do it … talk through that post
✓ HomeAdvisor is for new people can do fine, but they scam alot of people… alot of people are angry
- Ways to get the most out of it
- Take it off the app,
- Own the customer
- Take leads seriously, follow up quickly
- Turn it off when you’re away
- Take a month or two short trial run, then get out if it doesn’t work. Cancel your account completely.
✓ Angie’s List is headed that way since they were acquired,
✓ Thumbtack has done alright… particular for a roofer client.
✓ NextDoor app for home improvement stuff… I talk about my friend Matt’s experience there.
✓ Strengths of building your brand. - Look in camera, go heart to heart. Build YOUR brand, don’t build there's - they’re ruthless they own the customer, and have control
August 19, 2019 04:51 AM PDT
✓ Be more selective - find projects that are profitable, enjoyable, and scalable.
✓ Being selective helps drive long-term employee satisfaction so they’re not working on stuff they hate
✓ Implement methods for filtering like a Questionnaire about the top 8 things that are important to your company
✓ Marketing is more than just getting leads, build your long-term brand equity
✓ Nurturing existing business and increasing referrals