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How to Find Good Employees + Keep Them
June 24, 2019 04:52 AM PDT
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✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that.

For more + 4 places to find great employees: https://hookagency.com/find-employees/

Why Prioritizing Profit is Important For a Companies Success
June 17, 2019 04:50 AM PDT
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✔ Come up with what you’re doing currently
✔ Make separate accounts in your bank.
✔ Pay yourself what you’d have to pay someone else to do all that you do.
✔ Move it closer to healthy percentages each quarter
✔ Make it easy by naming your accounts correctly.

Check out a cartoon summary, and a review here:

Buy the book by Michael Michalowitcz:

Ep. 28 - How to Do Paid Content Promotion & Get Insane Opt-In Rates
February 09, 2019 09:42 AM PST
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Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.

Ep. 27 - How to Plan Your Marketing for 2019 (& When to Outsource)
December 23, 2018 01:14 PM PST
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Tyler Hanna of 8-bit Rex Joins us for a radical jamboree of digital marketing discussion and planning for 2019.

Have you gotten your 2019 Digital marketing budget set in stone yet?

Do you know when and how to outsource the stuff that matters?

Do you have the top sources / 3 or 4 revenue generators - from your previous years marketing, and are you ready to double down on them?

If not – it's time to get serious. Sit down with a cup of hot cocoa, and take a listen to our discussion.

Podcast - Ep. 26 - Why Record Election Ad Spend, and How to Avoid Digital Ad Waste
November 03, 2018 01:03 PM PDT
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Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital ad manager, and political junkie – why there’s been record election digital ad spend this year – and why / how to avoid waste in your digital ad budget.

Podcast - Ep. 25 - How to Win The Contract Without Being The Lowest Bidder
October 26, 2018 06:56 PM PDT
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Joe Egan, a construction company consultant joins me to talk about his experience as a construction company owner, and now author – and shares how can you win contracts without being the lowest bidder. We talk about the limitations of digital communication, and how to get your buyers trust in person.

Ep. 24 - How to Use Drone Footage Effectively for Marketing
July 07, 2018 08:37 AM PDT
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Mark Teskey of Teskey Mediaworks joins me to talk about his experience as a drone pilot and marketer – where is the sweet spot for using drones in marketing. We talk about tools, basics to getting started, and how to tell a story that gets results with drone footage.

Ep. 23 - How to Know When to Hire & Find Qualified People
June 29, 2018 08:29 PM PDT
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I chat with Jesse Meehan who runs back of house admin for several small (construction) business as part of Headwaters Resources – check out our conversation about where to look for employees and how to attract the right ones.

Ep 22 - How to Be Scrappy to Get as Many Leads as Possible
June 03, 2018 05:53 PM PDT
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Josh Swisher of Northface Construction shares his wide array of lead generation techniques, and his #1 secret for closing as many leads a possible.

Ep. 21 - How to Stay Organized in Your Construction Company Admin
April 17, 2018 10:01 AM PDT
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This one's for the small businesses out there dealing with administrative and organizational hiccups! Particularly the construction companies – but I think these principles apply across the board for the most part. I talk with Jesse Meehan of Headwaters Contractor Resources about “How to Stay Organized in Your Construction Company Admin (and Marketing)”

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